What is SEO?

First, what the heck is SEO???....

SEO = Search Engine Optimization.

In simple terms it's the process by which you get your site to show up within the top results in the major search engines. Basically you follow a set of guidelines, best practices, tips, tricks and anything else that you can get your hands on and apply them to your website, it's navigation, structure and information. All of this in hopes of ranking high on google.com (and the other players).

Why do I want rank among the top search results?

Simple, it will bring more hits to your site which in turn will result (if you've done your homework correctly) into more income from ads displayed on your site, or higher sales of products.