Page Title, Meta Tags & Descriptions
In my last post I took care of the Page Titles, but let's not forget about Meta Tags in general, including the page Description.
Remember that the Description is what shows up below the Page Title in the search results. Include the most important keywords in your description but don't make it look like a list, make sure it sounds interesting.
Page Title 101 in SEO
More often than not when performing SEO the page title is often overlooked and left with default values. Remember the page title that you choose is the first things users will se when your page comes up in one of the major search engines, it has to be something specific that will attract users. You should try to use keyword phrases as pages titles, for example if you have a page about Turtles, and you have a section on food you might try something like "Food for Turtles" or "Feeding your Turtles". Avoid doing something like "http://www.MyPage.com > SiteName > Food".
What is SEO?
First, what the heck is SEO???....
SEO = Search Engine Optimization.
In simple terms it's the process by which you get your site to show up within the top results in the major search engines. Basically you follow a set of guidelines, best practices, tips, tricks and anything else that you can get your hands on and apply them to your website, it's navigation, structure and information. All of this in hopes of ranking high on google.com (and the other players).
Why do I want rank among the top search results?
Simple, it will bring more hits to your site which in turn will result (if you've done your homework correctly) into more income from ads displayed on your site, or higher sales of products.
DotNetNuke SEO
I've been a developer for over 10 years now, but recently I've started to invest more time into the world of SEO, specially using DotNetNuke.
In this blog I'll share my experiences along the way.....